|That's me struggling to keep up with digital innovation - I might have|
left the rat race but I'm still racing in my own private bubble
First step to web domination: study your competition and raise your game. Amazingly I had to explain how to find out a competitor's keywords to a marketing expert in a professional forum.
STEP ONE: to feel the force go to the source
In Chrome go to the wrench, choose tool and view source of any website. Sometimes keywords are hidden but you still get the section names and perhaps a bit of content. Below I pasted a relevant example, "courtesy" of amazon.co.uk. If you have a different browser it's probably under "View".
|name="description" content="Low prices on digital cameras, MP3, sports equipment, books, music, DVDs, video games, home & garden and much more. Free UK delivery on Amazon orders."/>|
|name="keywords" content="digital camera, LCD TV, books, DVD, low prices, video games, pc games, software, electronics, home, garden, video, amazon"/>|
Right, now you have the keywords, you can do keyword searches using Google Analytics and see if there are better keywords you can add, aside these. Keywords don't thrive in the void, so do make sure your content delivers what you are promising.
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