Tuesday, 28 September 2010

Adopt a vineyard row in Italy

I believe in giving back to the community, so I have been a volunteer for different causes for several years. Since I have become a parent, my charities of choice have been the NCT and the Breastfeeding Network. I have been involved with NCT newsletters since 2007 and with the BfN since 2008. I'm currently editing/designing the Cambridge NCT newsletter and volunteering as Breastfeeding Helper at local NHS baby clinics. But what has a picture of a vineyard got to do with all this?
When I visited my family in Italy in August, I heard of another good cause, which I'd like to showcase here. I grew up in a small village called Castagnole Lanze, located in Piedmont between Asti and Alba. For those of you who don't know the region, the capital city is Turin, where the 2006 Winter Olympics were held. Asti is renown for its Palio and wines (don't be fooled by dire Asti Spumante versions sold in supermarkets), Alba has a donkey Palio and a truffle fair. That's where the prestigious white truffle comes from - its nickname 'the white diamond' says it all. Piedmont wines are hearty and full of body (Barbera, the famous Barolo, Barbaresco... click Piedmont wines for more info).

Now, this initiative, which struck such a cord that it made national TV news, is championed by local residents with the support of the council. All is explained at www.lanze.it, which has an English version. All you have to do is to download a form, fill it and email it back with your payment.

The adoption contract consists of:  
  • Choice of the row in your favourite vineyard
  • Name and surname of the adoptee on the adopted row wooden head stake
  • Instant information on the status of the adopted row by webcam on the website
  • Opportunity to visit and attend the row processing, harvesting and winemaking
  • A minimum of 12 bottles of 0.75 litres of high quality Barbera
  • Personalised label with name and surname of the adoptee, row number and name of the vineyard
  • Possibility of presenting the row to friend or loved one as a unique gift

These are the objectives of the campaign:   
  • Land and wine landscape safeguard and protection, as a candidate for UNESCO World Heritage List
  • Ensuring the survival of grapes producers, custodians of the land
  • Search more high-quality product in the bottle
  • Creation of tourist itineraries in the territory
  • Encourage and reward "loyal Tourism"
Interested? Visit www.lanze.it for more info.

    A row of Barbera

    1 comment:

    1. Very strange, never heard of adopting a grape before.